Asolo Dolce – Case Study
BriefEnhance Made in Italy products through packaging design and promote the culture of good food
The BrandAsolo Dolce is an italian family-run business that produces puff pastry delicacies and gourmet sweet specialities. The project consists of a restilyng of the existing packaging to make it more cohesive and make the brand competitive in the national and international market.
Target Medium-age consumers who see food as a way to spend quality time with other people. People who buy geniune and traditional italian products. Consumer with a good financial availability who can spend more to have a memorable buying experience.
Objective Brand repositioning: premium and high quality pastry market
Concept Communicate italian tradition and quality through simplicity.
The front present the product through a watercolor illustration. This technique evoques elegance and italian art tradition. Every product has a different border with a colour that distinguish different flavours. On the back, there is a storytelling moment to highlight the brand’s history and tradition. (Asolo Dolce, a great little Italian history)